For listeners to donate to the cause, special collection points will be set up at Residential Welfare Associations (RWA). Big FM RJs will encourage listeners to adopt an eco-friendly lifestyle by giving up the usage of plastic bottles. In addition, a series of engaging activities will also be held in Mumbai as part of the #ReBIGGreenGanesha campaign. The drive will be followed by a 7-day Mall Activity including Ganesh Idol Sthapana & Arti along with sweets distribution.

A used paper collection drive from communities across Hyderabad and Delhi has been kicked-off, which will then be recycled into large eco-friendly Ganesha Sculptures. This year, this partnership between Re Sustainability and 92.7 BIG FM taking the idea a step further. In Hyderabad and Delhi, it will involve distribution of Eco-friendly Seed Ganesha Idols, motivating citizens to adopt an eco-friendly alternative to celebrate the auspicious festival. Recipients can perform the #nimarjan ritual at home, in a flowerpot, giving rise to a new life in the form of a new plant. These clay Ganesha idols are embedded with seeds and fertilizers. This initiative will reach communities across Hyderabad, Mumbai and Delhi. Re Sustainability, a leading global circular economy firm, is closely sliging this initiative with Mission LiFE, announced by Hon’ble Prime Minister of India Shri Narendra Modi at UNFCCC COP26, which aims to bring individual behaviours and local cultures at the forefront of the global climate action narrative.

Guardians of traffic sculptures